The Secret to Making Social Media Work for Your Business
Today’s consumers are more connected than ever before. As a result, social media has become one of the essential tools for businesses to reach their target audience and drive brand awareness and loyalty. Social Media is playing an enormous role in the growth of businesses these days. In fact, according to studies, almost 80% of internet users now use social media sites daily. Therefore, if you want your business to thrive in today’s digital world, you need to understand how social media can be used as a marketing tool to increase brand awareness and drive sales directly from your website. The trick is knowing which social networking sites are best suited for your business, what types of content will be most effective on each platform and how much time and resources you’re willing to invest in creating engaging content regularly.
Decide on the type of social media you want to use.
The first step in any successful social media strategy is deciding which platforms best suit your business. Understanding that each social media platform has its own unique demographics, you may want to consider focusing your marketing efforts on a couple of the most popular sites, such as Facebook and Instagram, or diversify your marketing efforts across several different platforms. Some social networks, such as LinkedIn, are primarily geared toward professionals, while others, such as Instagram, focus on a much broader demographic, including teens and millennials.
Find your target audience.
Once you’ve decided on the social networks you want to focus on, you’ll need to research the demographics of each site to determine the best way to reach your target audience. While it’s helpful to know the number of users on each network, it’s also essential to research the types of content they’re sharing, how often they visit each site, and their engagement level when they’re there. This will give you a good idea of which networks to focus on and the best times to post your content for the biggest impact. By taking the time to understand who’s using each network and what they’re looking for when visiting these sites, you’ll be able to create more engaging content that resonates with your desired audience and drives more traffic to your website and sales.
Create exceptional content.
Once you’ve decided on the social networks you want to focus on, it’s time to create some high-quality content to post on these sites. There are a variety of types of social media content that you can include on your site, from blog posts and eBooks to videos and infographics. However, you’ll want to make sure that you’re not creating too much content for your audience to consume. Depending on the size of your audience, you may be able to post new content daily or weekly, but you don’t want to create so much content that you exhaust your audience or bore them with too much information. Similarly, you don’t want to just create content for the sake of having new content. You must ensure that each piece of content you post is engaging, interesting, and valuable to your audience.
Don’t just stop at one network.
It’s important to remember that social media is all about sharing content across multiple networks and platforms. While you may have a primary focus, such as Facebook or Instagram, you should also be cross-posting your content to several other sites as well. In fact, according to research, you should be posting your content to an average of 10 social networks. The trick is not just to be posting the same content over and over again. While it’s OK to repost certain articles on different networks, you should be altering the content for each site so that it better resonates with the users on that platform. Additionally, you may want to consider setting up a social media management platform, such as Hootsuite, so you can easily schedule your posts to go live at the optimal times for each network. This will help ensure that your posts are getting seen by as many people as possible on each site.
Social media is a powerful tool for reaching new customers and growing your business. However, it only works if you’re using it for your business and creating engaging content that resonates with customers. Start by deciding which networks to suit your business and target audience. Then, create high-quality content that is engaging and worth sharing. Don’t just stop at one network; post your content on multiple sites to reach potential customers.
RJ Grimshaw is a dad, son, and life learner, and I love the game of business! His passion is business coaching, in which I use the principles to grow and scale businesses by thinking less like a cog in the corporate machine and more like an active “Intrapreneur.” He helps companies revitalize their atmosphere and approach to business management to achieve maximum growth.